The Art of Behaviour: nudging towards healthy habits

This research aims to encourage healthy behaviour within the built environment using a technique called nudging. Mostly used outside of the field of architecture, nudging aims to improve health by presenting options in such a way people a more likely to choose one option (a healthier alternative), without losing any freedom of choice. <br/><br/...

A Recipe for Sustainable Living: An Architectural Recipe for Nudging Towards Pro-Environmental Behavior in Housing

The rapid change in climate change and negative impact on the natural environment is attributable to human behavior. The current demands on nature are compromising the well-being of humanity’s future and putting the existence of mankind at risk. The current unsustainable way of living can be changed into a more desired, sustainable lifestyle by...

Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchase

Many of our daily behaviours, e.g., our choice for transportation and our consumption behaviours, need to change in the light of the pressing sustainability issues we are facing. Yet, while many people value the environment, they do not always engage in the behaviours that are in line with these values, representing the so-called ‘value...

Nudging with 3D video mapping: A strategy to influence the future Noord/Zuidlijn commuters behaviour at the Europaplein.

The RAI Amsterdam situated at the Europaplein is the Netherlands biggest convention center with a total of 115.000 m2 of exhibition grounds and 1.5 million annual visitors. Five times a year the RAI hosts events where the amount of exhibitors is to big to fit in the current buildings. At these moments pavilions are constructed at the Europaplein...