Social-Media-Popular Place and Its Media Architecture: Investigating Place Identity of Grant-Tang Mall Through Online Reviews

In the new media era, media architecture often serves as attractive urban spectacles and is widely represented and promoted on social media. Meanwhile, images and videos on social media also have an impact on the place identity and media architecture in the urban experience. This study argues that social media expands the conceptual scope of...

Consumer perception of visually novel design with the influence of brand strength

Product appearance can contribute to market success, which has been addressed by many research and practical cases. Visual Novelty, as an important aspect of product appearance, is proved to influence consumer purchase decisions. A brand is also used frequently to assist in making purchase decisions. It might be interesting for product designers...