Corporate social responsibility in the Indian footwear industry: Exploring the managerial perception on CSR and its effect on company’s performance

In today's fast-paced corporate climate, Corporate Social Responsibility as a theme has become critical. One of the major obligation of any business is it’s contribution towards economic sustainability. The notion of corporate social responsibility is a very age-old practice. With the passage of time, CSR has seen shifts in corporate practices...

Overcoming the ethical challenges of cause marketing:: A qualitative exploration in the Dutch services sector

Nowadays, it is not enough for companies to only focus on their business operations and financial performance. ‘Doing good’ needs to be part of the business strategy as they must do their part in addressing the grand societal challenges. Cause related marketing (CRM) is one such strategy set to address this. CRM is a powerful tool used to...