Design capability when visioning for transitions: A case study of a new food system

In recent years, more designers have been engaging in transitions, for which design expertise is used to develop visions of long-term desirable futures. However, little is known about how design expertise is positioned in transition visioning processes. In this case study, we follow a design agency in envisioning a future food system for a...

Drivers of usability in product design practice: Induction of a framework through a case study of three product development projects

In a case study of the development of three electronic consumer products, we traced the origins of usability issues. Based on the data collected, an initial, explanatory framework was induced of important drivers of usability in product design. We conclude that – while usability methods mostly focus on gaining knowledge about users and...

Bringing more fresh inspiration every day at Albert Heijn: Understanding the grocery shopper's needs during (new) product development

Currently, the Dutch supermarket Albert Heijn is using a push strategy to introduce new products to their end consumers, the grocery shoppers. When new products are launched in the supermarket, Albert Heijn notices that the grocery shoppers often do not purchase these new items. This raises a question which Albert Heijn is not yet able to answer...