Mitigating company adoption barriers of design-driven innovation with human centered design

In Design-Driven Innovation (D-DI) the meaning of a product or service is radically innovated to introduce a new paradigm that ideally can benefit people, companies, and society as a whole. However, due to the associated risks, most companies are hesitant to engage with and adopt D-DI. Human Centered Design (HCD) is preferred while innovation...

Good Design-Driven Innovation

Radical innovations are designs that alter the meaning of our life experiences. In order to realize such innovation, a designer needs a vision, a strong personal view on the world. The identity and values of designers however, are often denied in modern design processes. onsequently, (junior) designers have difficulties in connecting with their...