In search for the new iconic medium format camera: A design-driven approach to innovate on the meaning of the medium format camera

In a Design-Driven Innovation (Verganti, 2014) approach, the goal was to innovate on the meaning of a medium format system in order to find a viable product solution. As a result the vision is to step away from the traditional mindset of considering the camera as a box that simply records an image, but as a smart tool that supports the...

Designing with an underdeveloped computational composite for materials experience

In response to the urge for multidisciplinary development of computational composites, designers and material scientists are increasingly involved in collaborative projects to valorize these technology-push materials in the early stages of their development. To further develop the computational composites, material scientists need designer’s...

Towards a conceptual framework for Experience-Driven Innovation

Companies that aim to evoke specific experiences among their customers, should not only modify their design process, but also need to reorganize their innovation processes. Experience-driven innovation has implications on at least three levels in the organization: company, brand, and product/service level. The creative process at each level can...