Searched for: subject%3A%22Economic%255C+city%255C+branding%22
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Ma, W. (author), de Jong, Martin (author), de Bruijne, M.L.C. (author), Schraven, D.F.J. (author)
Among known studies of city branding by Chinese megacities to realise urban transformation, there is no explorative study of how smaller Chinese cities engage in city branding and attempt to trigger industrial transformation. In response, this article presents an in-depth case study of city branding processes in a medium-sized Chinese city....
journal article 2020
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Lu, H. (author), de Jong, W.M. (author), Chen, Y. (author)
In the urban development policy in China, city brands play an important role in setting targets for Chinese cities. These economic city brands, however, are not produced in an institutional vacuum: they are embedded in the visions national, provincial and municipal governments have for these cities, i.e., on multi-level governance. In this paper...
journal article 2017