Machine learning or Statistical discrete response modelling?: Webshop conversion rate maximization at Fatboy.com

Adaptive website content is an increasingly popular method for e-commerce platforms to personalize the content shown to its visitors in an attempt to increase the conversion rates of their platforms. However, in order to select the content relevant for a specific customer, the online platform should be able to rapidly interpret the explicit...

A License for Growth

Fatboy aspires to be a lifestyle brand serving their consumers in their daily life with playful and edgy, yet simple and stylish products. The question from the Fatboy stakeholders is: Can licensing the Fatboy brand be used to generate extra revenue, as if so, how? Licensing is a form of brand extension that enables a secondary firm to use the...