Systems Integration Projects: Research into the opportunities and risks of systems integration projects

Development of a product and strategy roadmap for the introduction of a “mix your own” platform in Southeast Asia

This graduation thesis focuses on examining the possibilities of developing a mix your own (MYO) concept, as part of a project initiated by FrieslandCampina. FrieslandCampina developed a new route to market, focusing on teenagers and young adults in the emerging middle class of Southeast Asia. The new route to market consists of a dairy-based...