From city branding to urban transformation: How do Chinese cities implement city branding strategies?

Chinese cities have experienced unprecedented economic growth and urban population expansion in the last four decades. However, a variety of social and environmental problems is associated with urbanization. Cities try to grapple with these challenges but simultaneously find themselves locked in an intense competition with other cities. City...

City Branding in Polycentric Regions: A qualitative study of implementation in three Dutch Cities

The purpose of this research is to study the implementation of ecological modernization branding in the cities of The Hague, Rotterdam and Utrecht in the Netherlands. These cities use ecological modernization branding to attract people, projects and investments. For example, they may project the image of being ‘smart’ and commission projects to...