Searched for: subject%3A%22Loyalty%22
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Orij, Lonneke (author)
This thesis delves into the existing relationship dynamics between SMEs and ING, an incumbent Dutch bank and global financial services provider. In collaboration with ING, the study aims to illuminate the nuances of this ING – SME relationship. Despite ING’s overarching mission to empower individuals and businesses, a noticeable gap persists...
master thesis 2024
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van Tooren, Tim (author)
This Master’s thesis investigates strategies for Yonderland, Europe's largest premium outdoor retailer, to attract and retain Generation Z, a demographic not previously targeted by the company. Through extensive research, including qualitative and quantitative methods, a literature review, interviews with stakeholders, and multiple creative...
master thesis 2024
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Tran-Thi, Anh Phuong (author), Nguyen-Phuoc, Duy Quy (author), Phan, Tho Cao (author), Oviedo-Trespalacios, O. (author)
Introduction: Responsible businesses actively engage in climate action, health, and safety initiatives as part of their corporate strategy. The outcomes of such initiatives could play an essential role in forming customers' loyalty. However, very few studies have aimed at understanding the relationship among such factors in the public...
journal article 2024
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Eichelsheim, Florentine (author)
The industry of e-grocery shopping has experienced significant growth in recent years, as more existing supermarkets are finding ways to provide their customers with products through the online envrionment, as well as new companies being created in the industry. Crisp is one of those new companies. They are a Dutch online supermarket,...
master thesis 2023
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Kalia, Vaibhav (author)
This thesis explores the dynamics of customer satisfaction and its relationship with product attributes while modeling the natural decay of delight associated with these attributes. The research analyzes online reviews of Philips Airfryers to provide valuable insights for businesses aiming to enhance customer satisfaction and remain competitive...
master thesis 2023
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Talaee Malmiri, Ahmad Reza (author), Norouzi Isfahani, Roxana (author), BahooToroody, Ahmad (author), Abaei, M.M. (author)
Purpose: Destinations to be able to compete with each other need to equip themselves with as many competitive advantages as possible. Tourists' loyalty to a destination is considered as a prominent competitive tool for destinations. Tourists' loyalty manifests itself in recommendation of the destination to others, repeat visit of the...
journal article 2021
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van de Scheur, Jelmer (author)
This thesis proposes a strategy in the form of a design roadmap in order to enhance the E-loyalty (brand loyalty) of the E-commerce company Home Design Shops.The past 10 years internet retail sales have been rapidly growing. The gradual...
master thesis 2020
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Trimbach, Freek (author)
Smartphones and digital devices are ingrained within modern family life. While they provide many benefits they also create a social gap between parents and children. Interests of parents and children often do not align, as parents tend to prefer physical activities, showing a reluctance towards the prefered digital play of children (Hoika, E.,...
master thesis 2020
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Kroese, Joel (author)
An increase in the number of retail vacancies is troubling the city centres throughout the Netherlands. An instrument offered to the local government to reduce this problem is the promotion of the city centre. By means of this thesis it is researched if a blockchain-based local loyalty program would contribute to the promotion of a city centre....
master thesis 2018
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Odenhoven, M.P. (author)
A design intervention to stimulate loyalty is aimed at the MyVodafone App, a digital self-service tool primarily aimed at cost control through credit- and billing information. Although repeat usage of the app is suboptimal, the app fits with the vision of the brand to empower people and make them in control of their service. As a centerpiece to...
master thesis 2016
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Ton, R. (author)
Marqt is a supermarket located in the conurbation of the Netherlands. In fifteen stores they sell over three thousand products that fit their ideology; ‘making choices together with respect to our environment, the animals and our health’. Marqt enterprises the conventional grocery sector and tries to convey the above stated message by offering...
master thesis 2016
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Jekel, J.J. (author)
The world population is increasing and ageing. This causes an increasing demand for healthy and protein-rich food, putting pressure on food producers to increase their volumes. Sometimes this goes at costs of quality, or even safety. As a result more food safety incidents occur. Therefore the control of food and feed safety and quality is very...
master thesis 2016
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Ottenhoff, K.N.M. (author)
Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...
master thesis 2016
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Ottenhoff, K.N.M. (author)
Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...
master thesis 2016
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Gijzel, J.C.R. (author)
master thesis 2015
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Fu, L. (author)
The project was commissioned by IceMobile to invest the potential opportunities of adapting digital stamps-based loyalty programme in China. Stamps-based loyalty programme is one of the basic and mostly used loyalty programme types. With the popularity of smartphones, digital stamps programme now becomes a new trend in loyalty marketing industry...
master thesis 2015
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Stoops, M.J. (author)
This project was conducted on behalf of bol.com and as a graduation project for the master Strategic Product Design at Delft University of Technology. The goal of this project was to improve the customer experience of bol.com’s return policy. Research found that the Dutch online shopper is generally unsatisfied with the return policies of Dutch...
master thesis 2015
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Veninga, S. (author)
This report contains the results of an extensive, qualitative research project about Ajax fans. With the help of desk research, contextmapping and generative research, this report tries to explain the motivational drivers of fans and provides Ajax and the ArenA with a loyalty model including different fan segments. This model can be used as a...
master thesis 2015
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Koster, M. (author)
Money is an essential technology used by many people around the globe every day. It is beneficial for efficient trade and saving. The aim of this graduation is to design money. A positive impact on the environmental is made with the design of a so called community currency. In the economy we stumble upon limits which the market cannot easily...
master thesis 2015
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Zaaijer, M.J. (author)
Hilti is a worldwide supplier to the construction industry and their ambitions are to expand bonding with its customers and increase online net sales share percentages. Furthermore Hilti wants to explore the possibilities on creating additional products or services based on smart devices. An extensive research has been performed to be able to...
master thesis 2014
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