Could I start tomorrow? Putting money back into our hands by facilitating a value-driven approach to financial decision-making

This graduation project was initated in collaboration with Nibud to explore and imagine possibilities to facilitate a value-driven approach to financial decision-making. Several factors stress the relevance of this challenge, in particular regarding millennials as a target group. From an economic point of view, millennials are facing an...

A Roadmap to the Future of Radiology Staff Resilience: Enhancing employee engagement of Millennials

With the introduction of the Quadruple Aim at Philips, healthcare staff experience is recognized as an important health system performance indicator. Engaged healthcare employees are related to retention, patient-centered care, high patient safety and improved quality of care provided. However, burnout seems to be a common phenomenon among...

Anima: Development of a product that supports healthy eating and wellbeing of Millennials suffering from Bulimia Nervosa

Anima is a new product service that aims to help people suffering from B.N during the maintenance stage. This means that once the patient is out from therapy, there are still some chances of having a relapse episode, that is why a solution to keep a balanced and healthy lifestyle is needed. It is an in-home product that the user should use on a...

Nudging towards the future: Designing a financial app for people living in the now

A graduation opportunity was given by the start-up Buyproxy who are developing a financial app. The assignment was formulated as designing a user centered solution for the application, focussing on user engagement, to trigger the desired behavior change.<br/><br/>Based on user research within the analysis phase, it was concluded that there are...

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Designing for short experiences: A Millennials-centered innovation approach for BMW

This master thesis focuses on designing for short-term driving experiences. This strategic opportunity is discovered through a user-centered approach focused on understanding Millennials: people born between the 1980s and 2000s. Millennials are crucial to BMW because they are reaching economic independence and becoming future potential BMW...

Millennial City

From the Medieval Walled City model to the contemporary Grid City model, the anthropocene CITY has evolved as a new species to a stage that surpasses humanity. Its main goal is efficiency and prosperity of the city itself instead of individual human aspirations. At this moment the city has repressed individual by collective goals, it is no...