Quantitative Evaluation of Operations for Omni-Channel Warehousing: FMCG Warehouse Simulation Study

This study evaluates the impact of operational philosophy on the efficiency of omni-channel warehouses. Suppliers want to integrate an online order channel in existing infrastructure, while efficient integration of omni-channel operations is challenging due to the difference in nature of e-commerce orders and store orders. Integration of...

Optimal in-store fulfillment policies for online orders in an omni-channel retail environment

The explosive growth of e-commerce creates a need for increasingly responsive omni-channel fulfillment capabilities, which raises new challenges in inventory management and order fulfillment for retailers. In response to these challenges, many retailers attempt to establish so-called ship-from-store concepts, which leverage their physical...

Value Exploration of ‘the Internet of Things’ for Fashion Retail

The market share of physical retailers is in decline as they are having trouble competing with pure online players. Meanwhile, Philips Lighting is looking for solutions that offer more than mere functional light in an increasingly LED-based industry, to give retailers a competitive advantage over their rivals. This project was set out to explore...

The Fitting Room: A new business model strategy to renew the connection between consumers and retailers and induce customer loyalty

The Fitting Room is a concept that allows independent fashion retailers to exploit an omni-channel retail strategy. Most traditional retailers are experiencing difficult times due to multiple reasons. The urge to innovate is clear, yet most retailers do not have the resources to do so. The Fitting Room creates a accesible omni-channel platform...

On- and offline retail channel integration strategy for Scotch & Soda B.V.

To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...

Integrating the online and physical apparel shopping experience

The assignment was to study both the physical and the online shopping channel in order to design a concept integrating and thereby enhancing the physical and online shopping experience of Denim+ as a brand. The integrated solution must be intuitive in navigation and easy-to-use for the future customers of Denim+. Denim+ is a denim lifestyle...