A sequel to Vroom & Dreesmann: from cathedral of consumption to temple of pop.

This project explores the impact of Vroom & Dreesmann (V&D) on the city and city life of Leiden over time. The strategy to re-vitalize this building is two-folded. On the one hand, the collective memory of and associations with V&D are used in order to revitalize the building. For over hundred years, V&D has been an important...