Designing a sustainability strategy for BEAT Cycling Clubs Professional Team

Though cycling as a transportation method is widely seen as a sustainable method, professional cycling and racing are not. Though the first calls for sustainable action are made and the first efforts start to appear, not much has changed yet in the complex world of professional cycling.<br/>This report describes the design of a sustainability...

Designing Interventions to Facilitate Reciprocal Strategy Formulation and Execution

This thesis set out to investigate how small to midsize industrial design practices address strategic challenges. For this a literature review was conducted, as well as complementary desk research and an interview study with design practitioners. Later on three small case studies helped set the direction of the project. The findings and insights...

Designing creative agency-client relationships: A strategy to build lasting relationships for impact

The relationship between creative agencies and their clients is a difficult one to manage. For clients, the methodologies and processes applied by creative agencies often lack sufficient transparency; so much so that working together needs to be subject to a carefully thought-out process. While agencies recognize the importance of such...