Measuring individual differences in active smelling to evaluate products – The ENFAS-Instrument

Consumers evaluate products with all their senses but exhibit considerable variability in the extent to which they actively use and rely on a specific sense. We know little about the variability in consumers’ propensity to actively engage their sense of smell in the context of product evaluation in purchase decision making. This research...

Exploring the factors influencing acquisition and learning experiences of cars fitted with advanced driver assistance systems (ADAS)

Advanced Driver Assistance Systems (ADAS) have shown substantial potential to increase road safety. To guarantee a growing presence and correct use of ADAS, road safety initiatives such as driver education and programs to promote safer vehicles need to be oriented towards the specific needs of individual drivers. The aim of this study was to...

Making the safe IoT choice?: A mixed methodology on the interaction of security and privacy related reviews and the customer purchase decision for IoT devices

Due to the increasing use of Internet-of-Things (IoT) devices people have created an entirely new digital world for themselves. However, the security and privacy risk in this world are emerging. People using smart devices for everything in their lives are not realising that every interaction is collected and stored in databases. This study has...

Stimulating Consumers to Exclusively Purchase Products of Long-term Psychological Value

In the last decade, an increasing amount of people has become aware of the negative impact their behaviour has on the environment. However, most consumers are not aware of the negative environmental impact of the products they purchase and possess. Research has been done on different aspects of products for a circular economy, such as product...