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Bao, Zixian (author)Fastest growing wine market “Chinese wine market has been growing steadily between 2008-2012, by a constant growth rate of 137%” (Wang, 2018). The importation of wine is expected to grow from 2 million cases in 2007 to 50 million cases in 2017. The potential market is estimated at between 50 million and 250 million Chinese drinkers (Hays, 2015)....master thesis 2018
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van der Knaap, Rodney (author)Previously to the start of this project a research in fifteen monobrand stores of G-Star Raw has been conducted. During this research four major insights of the current consumer experience in the G-Star stores were derived which led to the following problem definition:<br/><br/>Currently, G-Star RAW’s products are not experienced in full...master thesis 2018
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Bouwknecht, Femke (author)Although more and more brands go online, a lot of them choose to sell o ine as well. Apparently, there is something about the o ine that attracts brands. In shops they can make contact with the customer, let them try out their products and give them a look in what way their products can be a part of their lifestyle. The design of the shop plays...master thesis 2018
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de Boer, Daan (author)The retail market is changing rapidly. Many new offline, as well as online competitors, arrived. As a result, customers became more demanding. One of the critical elements is that customers expect a high variety of products that are always available. Out of Stocks (OoSs) in apparel stores result in lost sales in the short term and a declining...master thesis 2018
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van den Berg, Tim (author)The online grocery retail industry is rapidly growing and has to improve order picking activities which is one of the most costly and labor-intensive activities of their supply chain. Gamification has been promised to increase the motivation and productivity of order pickers, but empirical findings in real world work environments are still...master thesis 2017
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Rognvaldsdottir, Margret (author)A distribution network is the pathway that all products and services go through before reaching the end consumer. It consists of interdependent institutions which perform tasks such as inventory carrying, generation of demand and physical distribution. The physical distribution has direct impact on both supply chain costs and customer service...master thesis 2017
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Verton, Marlinde (author)A growth in the Dutch food retail is observed. People eat and drink significantly more. 50% of all food is bought in supermarkets and every day over 4 million people in the Netherlands buy their groceries in the supermarket (Rabobank, 2016) (CBL, 2016). However, the current supermarket cannot exist in the future. In its current state, it faces...master thesis 2017
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Mankers, E. (author)Background In the Netherlands, substantial health consequences can be seen due to a general unhealthy eating lifestyle, where only few people meet the guidelines. Ahold Delhaize acknowledges its role in this matter and wants to contribute with a healthier assortment, and inspiring programs and services. Moreover, Albert Heijn wants to shift its...master thesis 2017
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van Neer, M.T. (author)There is a considerable increase of vacancies on the retail market. This can lead to a decline of the liveability of the environment and blight in the area. There is a tension whether the government should intervene or the market needs to address retail vacancies. This case study in the Netherlands identifies the possible roles and instruments...master thesis 2017
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Montijn, M. (author)Currently, digital transformation has high priority in the retail sector. But retailers face difficulties to make successful use of digital technologies in the store. Digital innovations in-store are frequently seen as unnecessary, unintuitive and uncomfortable by the consumers. Furthermore, the personalization strategies initiated with digital...master thesis 2017
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Schifferstein, Hendrik N.J. (author), Howell, BF (author), Pont, S.C. (author)The color of the background on which products are presented may affect their perceived attractiveness. We presented five different vegetables (tomato, carrot, yellow bell pepper, cucumber, eggplant) on four different background colors (orange or blue, either light or dark). Although the backgrounds did not affect the direct color perception...journal article 2017
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Paclik, T. (author)A showroom is a retail environment where products and services are displayed and offered to potential new customers. Showrooms are typically associated with generous space and the display of rather large goods such as cars or furniture. Alternatively, showrooms are used by various fashion brands and electronic gadgets producers but one rarely...master thesis 2016
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De Smit, M. (author)The market share of physical retailers is in decline as they are having trouble competing with pure online players. Meanwhile, Philips Lighting is looking for solutions that offer more than mere functional light in an increasingly LED-based industry, to give retailers a competitive advantage over their rivals. This project was set out to explore...master thesis 2016
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Rodriguez Batallas, R.L. (author)The main goal of this project is to introduce a new brand identity for the Mexican restaurant chain Popocatepetl. The owner of the chain is Debuut, which has 27 restaurants in the Netherlands. However, it doesn’t have experience in re-branding an existing chain. It has been successful in developing new restaurants throughout the years. This...master thesis 2016
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Roode, H. (author)This graduation project is done in collaboration with the fashion retailer Suitsupply. This assignment is based on the implementation of RFID technology in the stores. RFID tags and scanners will replace the barcode system. As an additional advantage, RFID gives a lot of opportunities to improve the customer experience. With a RFID reader and a...master thesis 2016
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Van der Zande, F.E.M. (author)SCOPE The Dutch National Opera & Ballet (NO&B) is one of the largest cultural organisations in the Netherlands, and one of the top five of its kind in the world. They are the leading Dutch organisation for opera and ballet. The Dutch Opera and the Dutch National Ballet were separate entities until they recently merged, together with the...master thesis 2016
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- Van Rooij, S.E. (author) master thesis 2016
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Wang, Y. (author)With the engagement of digital technologies in retail, roles of human service and technology service are changing. As the franchiser of IKEA stores worldwide (except the one in Delft), Inter IKEA Systems B.V. contributes to the IKEA Business idea by providing solutions which construct a great customer experience. To keep ahead of competition in...master thesis 2015
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Wolthoff, H.T. (author)Emptiness of retail floor space is a well known phenomenon in todays real life. In this thesis a programmatic intervention is suggested of how to reorganise the retail function of the city centre of Hengelo in order to diminish the amout of emptiness. Next to this new program typologies are introduced for the location so also suggestions are...master thesis 2015
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Van Der Linden, I. (author)Suitsupply is a Dutch fashion brand founded in 2000 by Fokke de Jong. Today, the brand is grown into a multinational, which is running more than 50 stores spread worldwide. The brand targets on businessmen and offers them both tailor-made suits and convection sized casual apparel, through online and offline channels. The experience of tailor...master thesis 2015