Shaping KLM X-Flights: Creating co-design with cabin crew, passengers and startups in the airline industry, to facilitate test flights

The identified problem KLM has, is a knowledge gap between KLM employees in middle and higher management and KLM’s frontline staff (FLS). New ideas or processes are created at KLM’s headquarters by ‘thinkers’, while these new ideas or processes need to be executed and iterated by front live staff, ‘do-ers’. By involving startups in their...