Marketing for Makers: Developing a strategy for Makerting

Makerting is a company based in Den Haag that focuses on helping makers in marketing related challenges. Building their brand to exploit this on expositions and eventually make a living as an artist. Every year 7290 graduates from creative studies enter the professional world (Vereniging Hogescholen, Den Haag, 2017). Besides the things that they...

Seamless Luggage Experience: From a hospitality sector perspective

This master thesis is part of the Horizon 2020 funded research project Personalized Airport Systems for Seamless Mobility and Experience (PASSME). The goal of this research project is to reduce door-to-door travel time for passengers (PAX) traveling within Europe by 1 hour and at least improve the overall travel experience for 70% of all PAX.<br...

Headphones as a service: Finding the right customer and designing the brand

In 2014 two Industrial Design alumni from the TU Delft decided that they wanted to start a company that will demonstrate that a circular business model can be viable. They have developed a modular headphone, which they provide to customers as a subscription. Customers pay a monthly or yearly fee for the use of the headphone, which entitles them...