Circular business model experimentation: Demystifying assumptions: Demystifying assumptions

Circular business model experiments may help firms transition towards a circular economy. Little is known about how the participants of experimentation – entrepreneurs, intrapreneurs, innovation managers – develop and test their assumptions during the experimentation process to achieve more circular outcomes. Using a design-science approach,...

Unlocking lean innovation at large: Analyzing the success factors of internal lean ventures within large enterprises

Today’s market environment is characterized by increasing competition. This competition forces incumbents to innovate if they want to sustain their competitive advantage. Large enterprises start to adopt methodologies pioneered within the startup world, like the lean startup methodology, the innovate. The adoption of this methodology has proven...