B&O PLAY Beolit 14: Using technology to improve usability

Recently, Bang & Olufsen (B&O), manufacturer of a highly distinctive and exclusive range of quality audio, video and multimedia home equipment (Chapter 1.3), launched their subbrand B&O PLAY to address the Urban Creative Professional (UCP), an audience that lives life actively and is able to make large individual purchases to radiate an image of...

Managing Product Usability: How companies deal with usability in the development of electronic consumer products

Problem statement: Even though there is a large amount of methods for user-centred design, the usability of electronic consumer products (e.g., portable music players, washing machines and mobile phones) is under pressure. Usability is the extent to which a product can be used by specified users to achieve specified goals with effectiveness,...