Creating sustainable washing behaviour within a pay-per-use business model

This report focuses on the start-up company HOMIE B.V. (hereinafter refered to as “HOMIE”).<br/>HOMIE is a household appliance company, currently focused on washing machines, that provides its products through a pay-per-use model. Here the customer does not buy the product, but only pays a small fee for each time that the product is used.<br/>...