Tying the Bowtie: Integrating Innovation and Brand Development for Fronteer Strategy

This report is the result of the final graduation assignment within the scope of the Master of Science (MSc) programme Strategic Product Design (SPD) at Delft University of Technology (DUT). The graduation assignment was executed in the academic year of 2009-2010. 'We believe that Innovation and Brand Development are in fact very strongly...

Strategy, Brand and Product Development for a Chilean cooperative of sea salt producers

In a laguna a few kilometres out of the coast, wind and solar power are used to evaporate ocean water. Hardworking men (salineros) manage the current of the water trough a complex system of pools and channels by hand. The water travels for three weeks trough various pools until the percentage of salt is so high that it crystallizes. In the last...

Dynamic Branding for Airlines at Amsterdam Airport Schiphol

For Amsterdam Airport Schiphol (AAS) to become preferred airport in Europe, Schiphol Group constantly invests in innovation. Dynamic Branding, the topic of this graduation project, is one such innovation. It entails the exploration of means for airlines to identify themselves in a common-use check-in area in 2015. Common-use check-in implies...

" It's a Honda! for me...": An exploratory student project on branding and product design for the older adult population

The Dutch shopping place 2 be, clever city branding or just good luck?

This thesis is concerned with the use of retail in city branding. The research objective is outlining the role of retail in the positioning of Dutch inner-cities, to gain insight in the opportunities to brand a city as a shopping destination.

Mental mapping, viewing the urban landscapes of the mind

Workshop 2. Session 2.3: Mapping home

Rapportage veldmetingen Pettemer Zeewering: Stormseizoen 2003-2004

Sinds 1994 worden er golf- en golfoploopmetingen verricht bij de Pettemer Zeewering. Deze metingen worden in opdracht van Rijkswaterstaat, Rijksinstituut voor Kust en Zee/RIKZ uitgevoerd door Rijkswaterstaat Directie Noord-Holland (Informatiedienst Water). De golfoploopmetingen worden door DWW geanalyseerd. Bij deze meetcampagne worden met...

TWO-DIMENSIONAL BREAKING OF WAVES ON A BEACH; laboratory report. Pt. 2. Pressure field in waves shoaling and breaking on a plane beach

TWO-DIMENSIONAL BREAKING OF WAVES ON A BEACH; laboratory report. Pt. 4. Small and large scale waves breaking on a gently sloped beach

TWO-DIMENSIONAL BREAKING OF WAVES ON A BEACH; laboratory report. Pt. 3. Kinetic energy in waves shoaling and breaking on a plane beach

Snelheidsveld in de grenslaag bij golven en stroom

In deze studie zal voornamelijk de aandacht worden gericht op de snelheidsverdeling in de grenslaag t.g.v. golven en stroom, waarbij deze gelijk van richting zijn. Deze speciale combinatie maakt het mogelijk theoretische verbanden tussen snelheden, schuifspanningen en concentraties verder uit te diepen dan in het drie-dimensionale geval....

Waterbeweging in en nabij de brandingszone: Verslag modelonderzoek