How to sell refurbished smartphones?: An investigation of different customer groups and appropriate incentives

As smartphones are being replaced at an increasing rate, it becomes more and more important to find ways to reuse (parts of) existing phones. This research investigates the potential of selling refurbished smartphones using a quantitative study. An online survey was conducted questioning 250 respondents, in which the perceived consumer risks and...

The customer acceptance of refurbished smartphones

This research aims to uncover the factors influencing the customer acceptance of refurbished products. To gain insight in these factors, a quantitative study (N = 250) on the response of customers to the proposition of refurbished smartphones was conducted in cooperation with Fairphone. Fairphone is a social enterprise start-up, aiming to open...