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de Koning, J.I.J.C. (author)The food system in Vietnam is changing whilst the middle class is growing. Agrifood smallholders have the strengths of responding to the changing needs of the middle class by offering freshness, proximity and convenience but they also face increasing competition from larger and international firms. At the same time, issues with food safety are...journal article 2023
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de Koning, J.I.J.C. (author)Growing unsustainable consumption in Vietnam is a pressing issue, especially in urban areas. The effects of rapid economic growth, industrialization and increasing wealth in combination with a young, growing population makes that the middle class of Vietnam is on the rise. This movement within the population is making room to form and introduce...doctoral thesis 2017
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de Koning, J.I.J.C. (author)Co-creation for sustainable products and actions is a new approach to most of Vietnamese enterprises and consumers. The co-design workshop between companies and customers is an innovative way to bring them together, create mutual understanding and put the spotlight on sustainability. Through the GetGreen Vietnam project promoting sustainable...book 2017