Taking into account first-mover advantages in the decision to enter the market

When attempting to enter a market, it is of the utmost importance to make a well-thought decision. Numerous academics have examined the first-mover advantage literature to determine whether entering first, second, or late is more advantageous. After many decades, there is still no consensus, and it appears that we are in a dialogue of the deaf....

Drivers and barriers for floating wind: Towards a theoretical framework that aids complementors in purposefully and timely adopting niche strategies

Floating wind seems to be on the cusp of achieving large-scale diffusion with the commissioning of floating wind farms of commercial-scale. From a single full-scale prototype off the Norwegian coast in 2009, now to double digit rated capacity floating wind turbines to be commissioned by the end of 2022 and tens of gigawatts of installed capacity...

Developments in the innovation phase: Creating a model of important factors for radically new technologies in the innovation phase

Radically new technologies, of which ‘the functionality was new to the market or the price-performance ratio was much better than contemporary products’ (Ortt, 2012), can be both risky and rewarding to develop. The innovation phase is the period from invention of a radically new technology until the first market introduction. This research into...