What Makes Farmers Follow the Standard? The Role of Regional Characteristics, Local Alternatives, and Policy Support in Non-State Market Driven Governance in the Arava, Israel

Supermarkets have become a major actor in driving a shift to more sustainable agricultural practices throughout the agri-food value chains, using certification schemes and other instruments known as non-state market driven (NSMD) governance. This paper explores what factors may affect farmers’ willingness to join such mechanism once it is in...