The introduction of a female fashion line: A strategisch approach

Suitsupply is a Dutch fashion brand founded in 2000 by Fokke de Jong. Today, the brand is grown into a multinational, which is running more than 50 stores spread worldwide. The brand targets on businessmen and offers them both tailor-made suits and convection sized casual apparel, through online and offline channels. The experience of tailor...

On- and offline retail channel integration strategy for Scotch & Soda B.V.

To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...