Developing a phased approach for strategic distribution center location selection in FMCG Industries

Fast-Moving Consumer Goods (FMCG) companies face the critical challenge of selecting appropriate locations for their distribution centers to maintain operational efficiency and customer satisfaction. This thesis introduces a structured 5 step of phased method to address the distribution center site selection problem, considering various company...

Unlocking the experience economy: Integrating design for experience knowledge into fast moving consumer goods (FMCG) product innovation

This paper addresses the question how design for experience can be integrated into the product innovation practices of fast-moving consumer products, to increase impact and deliver additional (emotional) value to consumers. To achieve this, theories of the leading experts in the field have been reviewed, key principles of designing for...

The Assessment of Big Data Analytics Based Supply Chain Resilience: A comprehensive tool to assess and benchmark the level of supply chain resilience based on big data analytics enablers in the FMCG industry

Big data analytics (BDA) and supply chain resilience are both present and important topics, but research on the relation between the subjects is limited. This also holds for the translation of the subject for a specific industry. This research therefore addresses this relation and translates it to a comprehensive partial resilience assessment...

An Advisory Framework for the establishment of E-commerce for FMCG-food goods in the Middle East (MENA)

This study aims to explain and understand how companies, more specifically Middle Eastern (MENA) companies in the FMCG-food sector can innovate from completely brick and mortar establishments to transition into an E-commerce platform (for FMCG-food goods) that enhances the willingness or intention to purchase these products on an online platform...

Towards the Enhancement of Supply Chain Visibility in the FMCG Industry: Design of a comprehensive support tool to assess the maturity of supply chain visibility

The Fast Moving Consumer Goods (FMCG) industry is driven by dynamic competition, globalization, and increasing pressure to improve efficiency and customer satisfaction. The increased uncertainty and complexity of coordination, result in the companies’ necessity to innovate and obtain capabilities for responsiveness and decision¬ making. Hereby,...

Planning of production Applied approach for reducing planning nervousness and increasing flexibility

Several different kinds of Miracoli Dinner kits are produced on Line 4 in Oud-Beijerland. The current method of planning of production is not sufficient in terms of product availability and planning nervousness. A new method of Most-Urgent-First planning is proposed and a simulation is run to measure the performance in order to see if another...

Voice-Interaction Design from a Brand Perspective: Creating a Personified Voice Identity for Rituals

Voice-technology is, as the name entails, technology that enables the exchange of information through voice. As this technology is currently growing in adoption and usage of customers, the popularity at organizations and researchers is increasing noticeably as well. Normally new intelligence is associated with impressive high-end capabilities....

A decision making framework to achieve prescriptive maintenance in the FMCG production industry

In recent years, technologies such as artificial intelligence have enabled computer systems to provide decision support for maintenance planning. Using advanced analytics to determine optimal maintenance actions and moments is called prescriptive maintenance. Multiple prescriptive maintenance models have been proposed for different industries....

Future-Proof Construction Projects in the FMCG Manufacturing Industry within the Context of Industry 4.0

Industry 4.0, the so-called fourth industrial revolution, is a future-oriented strategy to prepare industry for future production (Davies & Sendler, 2018a). The opportunities of the applications and technologies of Industry 4.0 have been researched (Hermann, Pentek, & Otto, 2016; Zhou & Liu, 2016). However, in practice, different...

The Global Data Synchronization Network in the Consumer Goods Industry: Adoption Framework & Critical Success Factors

Digitalization is revolutionizing the way organizations manage their internal operations. Many of them are still characterized by waste and inefficiencies, however, innovative digital tools are already changing the way large corporations operate in a variety of sectors. One of the fields that still have room for improvement is product data...

Vertical Collaboration in a Two-Level Supply Chain: An Agent-Based Modeling Approach

Collaboration in the supply chain is nowadays seen in the scientific community as the “next best thing” in supply chain optimization (Ballot, 2015; Barratt & Oliveira, 2001; Barratt, 2004; Ireland & Bruce, 2000). Although widely investigated and often mentioned in literature, the concept of supply chain collaboration is not precisely defined ...

New digital strategy for Tulipán

Tulipán is a Unilever margarine family brand focused on childrens' nutrition and taste, mainly targeting mothers with young children. Despite having a very strong brand equity, online was never a priority and therefore their online presence and online brand awareness very week. This was not an issue until very recently, when digital became a key...

Added Value Framework and Information Technology Capabilities of Enterprise Application Integration

This research deals with enterprise application integration with two new perspectives. The two perspectives are added value and information technology capabilities. Enterprise applications are a set of software packages that help organizations run their businesses. Enterprise applications have been used consistently in all industries. This wide...

Overcoming open-innovation barriers when developing a radical new technology for a novel food product: A case study

Literature Open innovation (OI) is an activity that enables knowledge to be transferred across traditional company boundaries. Although sharing knowledge is not something new, the broad scope of collaborations, and the implementation of external knowledge throughout the entire innovation process make open innovation something unique. The...

“A strategy towards corporate sustainability” Incorporating sustainable business practices into Peeters Produkten BV’s conduct of business.

This graduation assignment was assigned by Peeters Produkten BV, a firm that is known for its expertise in producing chocolate spreads of which ‘Duo Penotti’ is the most renowned. Though first steps have been taken, the firm’s approach to tackle sustainability issues is not yet on strategic level. Hence, the task was given to come up with a...

"From tomatoes to category thought leadership": Developing a compelling cold sauces category vision, leading to recommendations for implementation in all levers of the marketing mix, based on a pilot for full service supermarkets in the Netherlands

This report contains the process and outcomes of a graduation project executed for the H.J. Heinz Company. A category vision for cold sauces was developed, amongst others based on a conducted shopper research. A category vision model was created to support the development of vision in the future. Furthermore, recommendations were given on the...