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Christopher, Simms (author), Trott, Paul (author), van den Hende, E.A. (author), Hultink, H.J. (author)The food processing sector has a considerable environmental impact, due to large volumes of food and packaging waste. Eco-innovations present an important opportunity to reduce this impact. Yet, initial insights suggest that new technologies face considerable challenges to their adoption. The eco-innovation adoption literature has overlooked...journal article 2020