Designing the information flow: An engaging approach to guide an airline organisation in adequate information transfer to their contact centre staff

Bluebird, a Dutch airline company, was founded over 100 years ago. To this day, they aim to provide memorable experiences to their customers. To do so, Bluebird must service their customers well at every brand touchpoint. Even though digital self-service is becoming the norm, knowledgeable contact centre agents are important to ensure a seamless...