Realizing Product-Packaging Combinations in Circular Systems: Shaping the Research Agenda

Recent years have shown a shift in the focus of sustainable development from eco-efficiency (minimizing negative impacts) towards eco-effectiveness (optimizing positive impacts). Currently, a focus on circular models can be identified; Cradle to Cradle and circular economy are main examples of such models. However, the current number and...

Eco-efficient Value Creation: An Alternative Perspective on Packaging and Sustainability

The classical sustainability perspective on packaging is to reduce the environmental impact or eco burden of the packaging, using life cycle assessment to evaluate different design alternatives. Simultaneously, the classical marketing perspective on packaging is to generate value through differentiation, for instance, by providing additional...

Dissemination of the Linked-benefit Strategy in Sustainable Marketing

Multinationals wanting to sell eco-friendly products are advised by the green-marketing literature to apply a socalled linked-benefit strategy [1, 2, p.121], which describes attributes of a product (or service) that are positive for the environment and links those to benefits for the consumer (e.g. convenience, cost-savings). This paper reviews...

The commoditization of consumer electronics products and its influence on packaging design

The traditional purpose of packaging for consumer electronics (CE) products was to get them in one piece from the factory to the consumers home. It was purely focused on the physical distribution. In that time, buying a CE product could be considered a major family investment. However, times have changed, as nowadays a trend of commoditization...

Packaging for consumer electronic products: The need for integrating design and engineering

From the perspective of a multinational corporation producing durable consumer goods sustainable packaging is packaging that fulfils the right functionalities in the most efficient way. In order to achieve this, an integral design process is required. Such an integral approach to the design of packaging for CE goods would imply a process that...