Beyond a food container: Enhancing the relationship between ultra-processed sustainable food products and consumers through multisensory packaging experience

Consumers encounter many food choices in the supermarket, including ultra-processed food. Observing in the context and reflecting on the daily interactions, these products often present with product identities visually, and the food does not transparently show on the packaging. Consumers can see images of dishes, contextual visuals, labels,...

Editorial: Perspectives on Multisensory Human-Food Interaction