The change of a defence contractor to become a systems integrator: A case study of Rheinmetall Air Defence

To deal with external changes and the current position of Rheinmetall Air Defence (RAD), it was decided that RAD’s current business model should be modified such that RAD will become a systems integrator. This research examined the potential transition towards this new business model with a focus on the involvement of external partners and the...

Managing Marketing and R&D Cooperation Within Open Innovation Projects: An Exploratory Study

This research is based on a multiple case study research within the food-products multinational corporation Danone, specifically within the segment Nutricia Advanced Medical Nutrition. In this study, the process of the front end of open innovation projects within Nutricia Advanced Medical Nutrition was studied and explored for an application of...

A system dynamics model for knowledge and technology of enterprises in the open innovative environment

In the fast developing knowledge economy age, the internal resources of an enterprise are usually not enough for proper development, and cooperation with external organizations becomes a popular approach for many enterprises to improve their knowledge storage and technology level, the background of which is called open innovative environment....

A new direction for the company Peulen

This project focuses on the Peulen company. The Peulen company is currently active in the woodworking industry as a) machine supplier. The first phase of this project is the internal analysis of the Peulen company concerning the current state of the company. This is done in order to establish the strengths and weaknesses of the Peulen company....

The Art of Openness: An Empirical Study of Openness on University Spin-off Firms

As an extension to the research on “Open Innovation”, this thesis, based on an empirical study of university spin-offs (USOs), intends to make some contributions to the increasing understanding of “openness”, not only for micro and small size firms, but also in another context other than U.S.. Moreover, instead of analyzing from a traditional...

Crowdsourcing students for open-innovation

Nowadays, many researchers and companies are seeking to provide answers to a fundamental question: “How can an organization apply collective intelligence through open innovation and crowdsourcing to create competitive advantage?” On the other hand, the global growth of on-line sales, the web 2.0 revolution and the ability to reach users,...

Enhancing innovation through customer involvement

Swisscom Schweiz AG (SC) is the number one telecommunications provider in Switzerland. As the company is currently undergoing a transition from serving telecommunications only to expanding its offering to include internet, multimedia and entertainment solutions, the company is getting into a broader and fiercer field of competition. SC...

Finding Markets for Disruptive Innovations: How Social Media Can Help

Festo is a leading world-wide supplier of automation technology and in this sector also the performance leader in industrial training and education programs. The dutch regional office of Festo has in the past decade experienced a change in their relationships with customers. Not only has their market changed from a technology push to a...

Connecting SMEs through Design, a Framework for the Intermediary

Purpose - Open Innovation provides opportunities to overcome the problems that SMEs have in a product innovation process. The purpose of this study is to understand and improve the pivotal roles of the innovation intermediary in an open setting to match small firms through design activities. The matching process is caught in a model that...

Development of a Co-creation Strategy Tool: For Fronteer Strategy

Design a Co-Creation tool for Fronteer Strategy complementing their current offer. The people at Fronteer Strategy have developed a tool for Cocreation called Rooftop. They knew that Rooftop worked well but they believed that they could benefit from a different and complementing tool in their portfolio. Co-creation, as a part of the more broad...