Finding the sweet spot: a sustainability strategy and holistically sustainable packaging designs for Bertolli

Food packaging serves many functions, from product protection to extending product shelf life to enabling convenient or effective usage (i.e., portability, resealability) to communicating relevant information or brand image to consumers. However, packaging has various negative impacts on the environment throughout its life cycle. While consumers...

How to reduce packaging waste? Agent-Based Modelling of a circular food packaging ecosystem in the Netherlands

Reducing packaging waste is a pressing challenge requiring organisations to look beyond their own products, services and business models and take an ecosystem approach. Collaborative efforts in circular ecosystems offer a promising solution to tackle this issue. However, the impact of circular ecosystems on material flows in the packaging system...

Beyond a food container: Enhancing the relationship between ultra-processed sustainable food products and consumers through multisensory packaging experience

Consumers encounter many food choices in the supermarket, including ultra-processed food. Observing in the context and reflecting on the daily interactions, these products often present with product identities visually, and the food does not transparently show on the packaging. Consumers can see images of dishes, contextual visuals, labels,...