Lighting up your product!: The influence of retail lighting on product perception

Lighting can have a significant influence on product appearance, and therefore on product perception. Multiple studies showed this influence of retail lighting (e.g. Baker et al., 1992; Quartier et al., 2014b). However, existing research into the influence of lighting on product perception is somewhat insufficient, therefore the goal was to gain...

The influence of light on product perception

Retail design has a considerable effect on influencing consumers’ perception and behaviour in a store. Lighting can play a large role in this. However, research about the influence of light on product perception is very limited. Therefore, this research has studied the influence of several lighting characteristics on different value dimensions...

The freedom of light characteristics in atmosphere perception for the living room

With the introduction of LED lighting, nowadays designers and architects have more flexibility to evoke emotions and create certain atmospheres in a space by means of artificial lighting. The perceived atmosphere in a space is an experience of the surroundings in relation to ourselves; it is an affective evaluation of the environment (Scholten...