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Yoon, J (author), Pohlmeyer, A.E. (author), Desmet, P.M.A. (author)This paper reports a study that explored the usefulness of positive emotional granularity (PEG) in the product development process. PEG<br/>reflects the ability to interpret and represent the experience of positive emotions with precision and specificity. Interviews were conducted<br/>with twenty-five design professionals to understand their...journal article 2016