Rethinking consumers' data sharing decisions with the emergence of multi-party computation: An experimental design for evaluation

Consumers are increasingly reluctant to share their personal data with businesses due to mounting concerns over privacy and control. Emerging privacy-enhancing technologies like multi-party computation (MPC), which allows generating insights while consumers retain data control, are challenging the current understanding of why consumers share...

The business value of privacy-preserving technologies: the case of multiparty computation in the telecom industry

Purpose: This paper aims to propose a framework for how privacy-preserving technologies (PETs) create business value for organizations. The framework was developed by examining the literature on privacy and information technology’s impact (symbolic and function). The authors evaluate the framework’s applicability using multiparty computation ...