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Connecting the Machine-building Industry: Stimulating the adoption of Industrial Adhesives and tapesDoedijns, S. (author)This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...master thesis 2016