Servitization in the Shipbuilding Industry: A research into the relation of user profiles and service contracts of high speed transport vessels

Research in the field of servitization as a business strategy is emerging since its first appearance by Vandermerwe, 1988 and later but parallel developments by Goedkoop, 1999. Servitization is the act of selling complete packages of goods and after sales services. Various industry examples present successes with the implementation of the...