Improving the current service design for new Beaver dredging vessels: Applying servitization methods to create different tiers of service agreements, increasing customer retention

This thesis combines a high-tech, capital product, with servitization methods in order to create a product-service system. Servitization has allowed companies to align their interests and create a co-creation environment. The overall objective of this thesis was to find an improvement over the current service design of Beaver vessels. This new...

Innovate New Service Development in a product-oriented healthcare corporation

To satisfy the growing needs of customers for services many product-oriented companies in various industries have started switching their focus from products towards service offerings. To stay competitive, New Service Development became an important concern for many companies to achieve. Company Z, which is one of the largest product-oriented...

Towards a Service-Oriented Company within Healthcare

This graduation project has been executed in collaboration with the Norwegian company Redcord AS. Redcord designs and develops equipment for sling exercise training as well as treatment of musculoskeletal disorders (MSDs). Neurac, an evidence-based treatment approach, is at the core of the business. The active treatment method utilizes the...