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Straub, A. (author), Mlecnik, E. (author)It is poorly understood what the characteristics are of households who want to engage in nZEB single-family home renovations. This paper addresses the research question: What are customer segments, and what are their customer values and motives to choose for a nZEB renovation of privately-owned single-family dwellings in the Netherlands?...conference paper 2014
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Mlecnik, E. (author), Kondratenko, I. (author), Haavik, T. (author)Single-family home renovations often show deficiencies in project management. There might be a market addressing house owners who would prefer integrated renovation services and clear responsibilities. Companies that would respond to these client’s needs would have a clear market potential, particularly for ambitious energyefficient home...report 2013