Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025

Success doesn’t come by following the beaten track, by following in the footsteps of the great visionaries of the past. No, success comes to those who dare to think differently, who dare to challenge and to do the unexpected. Starting a new brand requires this mindset, because only those who dare to think differently succeed. Back in 2018,...

Styling Strategy For Commercial Vehicles in Europe

Online sales are at an all-time high. People can have packages delivered to their doorstep within two days of ordering. The e-commerce market is flourishing and customers are happy with speedy delivery without extra cost. The high demand causes logistics companies to push themselves to the limit. Therefore, the number of delivery vehicles...

A durable in-car interface design for future Lightyear models: A user-centered approach in avoiding obsolescence of the in-car experience


<i>A significant problem within the automotive industry and for in-car interfaces in general, is the fact that the in-car user experience becomes obsolete at a much faster pace over time compared to the potential lifespan of the car itself. Moreover, there is also a societal future need for long lasting products in order to have a positive...

Niche strategy elucidation for hyperpersonalization in the Dutch online automotive market