Towards the Enhancement of Supply Chain Visibility in the FMCG Industry: Design of a comprehensive support tool to assess the maturity of supply chain visibility

The Fast Moving Consumer Goods (FMCG) industry is driven by dynamic competition, globalization, and increasing pressure to improve efficiency and customer satisfaction. The increased uncertainty and complexity of coordination, result in the companies’ necessity to innovate and obtain capabilities for responsiveness and decision¬ making. Hereby,...