How to support value-minded shopping: Enable customers to act according to values in line with the food transition when online grocery shopping at Picnic

A transition towards a sustainable food system needs to happen to ensure people can live a healthy life on this planet. Picnic as a retailer in the food system is the bridge between producers and consumers of food products. Many people hold values which are in line with the food transition, which means they care for others, the environment, and...