A new unpacking experience

Healthbox operates within the subscription ecommerce industry. Every two months, Healthbox delivers boxes to users homes filled with new, interesting, full size, healthy products. The Healthbox informs and inspires users about new products and brands, and ensures an always up-to-date healthy lifestyle. Each Healthbox is created by a health...

Design for Package Experience: Design tool for integrating user experience into the development process of Packaging at Philips Consumer Lifestyle

This report documents research about designing for package experience in the process of the Packaging department (PAC) of Philips Consumer Lifestyle in Drachten. Package experience which is defined as the whole customer journey with Philips CL packages in contradiction to the term ‘unpack experience’ this term covers not only unpacking and...

Openability of tamperproof packaging

Communication, product protection and presentation are three key aspects in the world of packaging nowadays. Due to a retail landscape consisting of large stores, displaying packed products on the shelves in self-service environments, these aspects become increasingly important, not only for Fast Moving Consumer Goods, but for consumer durables...