Design to market thinking: exploring the merits of strategic niche management in design thinking

Sustainability transitions require that sustainable innovations develop and scale-up. Two promising approaches contribute to this purpose. Design thinking (DT) focuses on the creative development of sustainable innovations to achieve desirable, feasible and viable products. Strategic niche management (SNM) addresses how sustainable...

The Ideal Electric Bicycle for Commuters

This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...