Most existing bundle generation approaches fall short in generating fixed-size bundles. Furthermore, they often neglect the underlying user intents reflected by the bundles in the generation process, resulting in less intelligible bundles. This paper addresses these limitations through the exploration of two interrelated tasks, i.e., personalized bundle generation and the underlying intent inference, based on different user sessions. Inspired by the reasoning capabilities of large language models (LLMs), we propose an adaptive in-context learning paradigm, which allows LLMs to draw tailored lessons from related sessions as demonstrations, enhancing the performance on target sessions. Specifically, we first employ retrieval augmented generation to identify nearest neighbor sessions, and then carefully design prompts to guide LLMs in executing both tasks on these neighbor sessions. To tackle reliability and hallucination challenges, we further introduce (1) a self-correction strategy promoting mutual improvements of the two tasks without supervision signals and (2) an auto-feedback mechanism for adaptive supervision based on the distinct mistakes made by LLMs on different neighbor sessions. Thereby, the target session can gain customized lessons for improved performance by observing the demonstrations of its neighbor sessions. Experiments on three real-world datasets demonstrate the effectiveness of our proposed method.

Product bundling is a commonly-used marketing strategy in both offline retailers and online e-commerce systems. Current research on bundle recommendation is limited by: (1) noisy datasets, where bundles are defined by heuristics, e.g., products co-purchased in the same session; and (2) specific tasks, holding unrealistic assumptions, e.g., the availability of bundles for recommendation directly. In this paper, we propose to take a step back and consider the process of bundle recommendation from a holistic user experience perspective. We first construct high-quality bundle datasets with rich meta information, particularly bundle intents, through a carefully designed crowd-sourcing task. We then define a series of tasks that together, support all key steps in a typical bundle recommendation process, from bundle detection, completion, ranking, to explanation and auto-naming. Finally, we conduct extensive experiments and in-depth analysis that demonstrate the challenges of bundle recommendation, arising from the need for capturing complex relations among users, products, and bundles, as well as the research opportunities, especially in graph-based neural methods. To sum up, our study delivers new data sources, opens up new research directions, and provides useful guidance for product bundling in real e-commerce platforms. Our datasets are available at GitHub (\urlhttps: //github.com/BundleRec/bundle_recommendation ).