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R. Roozenbeek

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An interactive Mixed Reality museum experience with Effingham I

Master thesis (2026) - R. Roozenbeek, W.S. Elkhuizen, S.C. Pont
The design project described in this report explores the use of Augmented Reality (AR) as away of interacting with abstract modern art in a museum context. The project focuses specifiably on one painting, Effingham I (1967) by Frank Stella (see figure 1), a colour field painting that has undergone visible material changes overtime due to the degradation of its pigments, including fluorescent ones. These changes influence the visual impact of the painting and raise questions about how such artworks can be experienced, interpreted, and contextualised for museum visitors today. The goal of this project was to design and prototype an interactive AR museum experience that allows visitors to explore how changes in visual elements affect the perception of Effingham I, while maintaining respect for the original artwork and its context. This includes the temporal change that happens, but goes beyond that by applying change in multiple visual aspects. Rather than providing information through labels or guided explanations, the experience invites visitors to actively engage with a virtual representation of the painting, layered onto the physical artwork, and to experiment with change in visual aspects that contribute to building up the painting such as colour, shape, depth, fluorescence, and size. The project followed an iterative research through-design approach. A literature review and desk research were conducted to establish a theoretical foundation in museum experience design, human–computer interaction,authenticity, and art perception. These insights were complemented by explorative experiments, museum visits, personal observations, and prototyping. The design builds on principles of embodied, tangible, and spatial interaction, as well as the concept of experiential authenticity, to create an experience that fits within the “white cube” environment of a modern art museum while introducing opportunities for interaction and experimentation.The outcome of the project is an interactive AR experience in which visitors use physical objects and bodily movement to interact with and alter a virtual version of Effingham I, while being provided a voice-over narrative giving background information about the painting and painter. Through this interaction, the experience communicates three interconnected narratives: the temporal change of the artwork, Frank Stella’s modernist principles, and the visitor’s own exploration of how visual change influences perception. This project contributes to the field of Design for Interaction by demonstrating how a combination of AR and simple tangible interactions can support reflective and exploratory engagement with abstract modern art in a museum setting. It gives an example of how interactive technology can function as a non-invasive, reversible layer that enhances meaning-making and experiential understanding, while preserving the authenticity of the original artwork. ...