Most research on group recommender systems relies on the assumption that individuals have conflicting preferences; in order to generate group recommendations the system should identify a fair way of aggregating these preferences. Both empirical studies and theoretical frameworks have tried to identify the most effective preference aggregation techniques without coming to definite conclusions. In this paper, we propose to approach group recommendation from the group dynamics perspective and analyze the group decision making process for a particular task (in the travel domain). We observe several individual and group properties and correlate them to choice satisfaction. Supported by these initial results we therefore advocate for the development of new group recommendation techniques that consider group dynamics and support the full group decision making process.@en

The goal of the present study was to investigate how satisfied individuals are with the final outcome of a group decision-making process on a joint travel destination. Using an experimental paradigm (N total = 200, N groups = 55) it was obvious to hypothesize that individuals would especially be satisfied with the final group decision when it matched their own initial travel preference and that they would be dissatisfied in case it mismatched their initial preference. However, in addition the influence of personality and group dynamics differences (Thomas-Kilmann Conflict Mode Instrument, Five Factor Model) as well as travel types of the individual decision maker on the satisfaction level with the group decision outcome as the dependent variable were further researched. The paper concludes with implications for e-tourism, especially with regards to the development of interactive tools for group travel.@en